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Add A Boost To Your Business With Facebook Marketing



If marketing is your responsibility, it's time you got to know what Facebook can do for your company!

With minimal time, money and effort, you can launch a campaign that will attract an endless stream of new customers for your business. Use the advice in the following article to get you started!

Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation.
Do your best to find the proper balance.

Always respond to comments written about you or to you on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) When it is someone complaining, you must reply immediately.

A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn't have to be anything big, a sample product or small cash reward can be enough to spread the word.



By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Facebook. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.



Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you'll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.


Likes won't pay your electricity bill, shares won't bring home the bacon and comments won't pay your employees' wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.


Choose your Facebook profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns.



Build a solid fan base on Facebook to succeed with your marketing. Not too much investment should be put into any promotions until you have thousands of fans. Your conversion rate will climb quickly after you have gained several thousand fans.

Don't think of your fans as numbers. That's a big no-no in Facebook marketing. You aren't collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due.
These people can make a difference for your company.

Do not place any images on the cover of your page that are not good quality and/or are not relevant to your business. You may see a nice picture that you think people will love, but it won't make any sense to post it if it has nothing to do with what you are selling.


Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.


Like your customers back. Facebook is often a reciprocal community. You like someone, they notice you, and then they like you back. Don't just wait for someone to discover you. Look for your target audience and take the first step in liking them. That'll get you the introduction that you need.


If you will not be able to update your Facebook page in real time, try a scheduling tool. Get a reliable tool that can share updates at times when fans are likely to read them. Test tools if need be to find the one you like the best.

Use the Facebook ad Reports. This feature breaks down the information about the ads you have posted. It will tell you how well the ad is doing so you know what is working and what needs a change. Utilize the information that Facebook provides you with so you can better your campaign.


Promote your Facebook posts on Twitter. Twitter is an amazing social media for link sharing. If you take the time to craft some excellent Facebook posts, then get the word out by passing it through your Twitter stream. Don't be afraid to tweet it a few times over the course of the week to help the content gain some traction.


Ask customers for reviews you can post on your Facebook page. People who are interested in what you have to offer appreciate reading what others have to say about your services or products. This will help your customers make an educated decision on your product.


Make sure that the attitude you are giving your fans reflect the business you are representing. For example, you should not be serious all of the time while trying to sell costumes. Figure out what image you would like you brand to portray, and make sure everything you post resonates this.



Use Facebook "likes" to your advantage on your profile page. Whatever incentive you have to offer to get them, the more "likes" you have, the better your business will be perceived by onlookers. This will increase your overall popularity on Facebook and make any campaign you hold that much more effective.


One of the key points of this article is that people from many different demographics are on Facebook. If you use Facebook to get a marketing message out there, then you may be surprised at how well things go for the product or service you're marketing.

You only need to implement the tips in this article to see great results.

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