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Easy Tips To Market Your Business Using Facebook

If your business isn't performing as well as you'd like, try taking your marketing efforts to Facebook!
With very little effort, hardly any cost and just a couple of minutes, you could have a fast and effective way to reach thousands of new customers. Learn how in the following article.

Use Facebook to connect with your customers. It can be used for so much more than chit chat. Treat it that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. You'll soon see that you can get tons of web traffic from Facebook.



If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.


If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.


Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. First, write a description of your offer. Then, set the "Promoted Post" flag from your wall. This will encourage people to come to your page.

If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.


Likes won't pay your electricity bill, shares won't bring home the bacon and comments won't pay your employees' wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.



Do not build any apps on Facebook that require more than three or fours steps to get started. The more complicated something is, the less likely people are to want to deal with it. If someone can use one of your apps right away, they will be more likely to sign up.

Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It's one of the things that makes the social media site so very special. It's not that hard for your company or brand to put together a contest, and it can really open up the engagement level of your community.


It is important to get input from your fans. People love to feel important and knowledgeable. Get customers involved in decisions with your company or brand. For example, as a blogger, you might ask your audience what types of posts they want from you.

You should calculate the conversion rate of your Facebook marketing campaign on a monthly basis. Assess how many products you sell thanks to this campaign and compare this number to how many subscribers you have. Your conversion rate is an excellent indication of how successful your Facebook marketing campaign is.


Have the design of the Facebook page be like the one on your website. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. It will help people relate your page to your brand. If you do things entirely different, customers will only get confused.


Make your Facebook page consistent with your other media. As with any kind of marketing, individual efforts rarely pay off. Try to integrate your marketing as much as you can. Try to make the look and feel, messaging, etc. consistent across all platforms that you use.

For instance, your email newsletters, Twitter feed, website, and Facebook page should all be similar to each other. This can boost the success of your campaign.

Stay as active as possible on your Facebook marketing campaign. No matter how brilliant and beautiful your profile page is, it's useless to your company if it's not generated any interest to people. Post frequently and have a lot of personality in your statements; speak directly to your audience with a purpose.
Your campaign will be more successful if you do!

Be strategic about when you post. Every target audience is different in terms of the time they have to surf social media sites during the day. If you are posting at 9am, but your audience tends to surf at night, then you are missing out on golden opportunities to build communication and community with these people.
Post when your audience tends to be around.

Come up with your own voice. It may be tempting to approach your Facebook marketing just like you see others have done before you. Yes, learn from their tactics, but don't steal their personality. It's important to find your own personality online so that people know what to expect from you.
Plus, it can feel disingenuous if it's a personality that just doesn't fit your brand.

Matchmaking, be it a journalist and an expert or two people who work at the same company but have never met, is good marketing. In many cases, you will be able to link two parties via Facebook. Do it. This can give people something to talk about, exposing your company in a good light.
You can't ask for better marketing than that!

Event sharing is a great feature of Facebook. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or "like" your page to share. One great feature is that Facebook provides a reminder of the event.

If you have multiple administrators of your Facebook page, be sure that they have one cohesive voice. Consistency is king. If necessary, prepare your weekly updates in advance so your colleagues do not have to look for updates themselves.

When you take the time to post to your business Facebook page, make it count. There is no reason to waste your time or that of your fans by posting links to photos of Grumpy Cat or articles which aren't going to be of interest to the bulk of your readers. Post valuable content only.


Facebook is a great site. You can talk with friends, family members, and even your customers. Take advantage of the opportunity to communicate with the world around you and use this site to grow your business and share what you have to offer. Use the tips here and watch your business grow.


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