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Search Engine Optimization Explained: The Ins And Outs For Beginners And Old Pros

Search engines are the number one way that potential customers find websites that suit their needs.

If you own a website that needs more traffic, search engines are an extremely important tool for your business. One way to improve their effectiveness is a technique called search engine optimization. Read on to find out more!



Search engines can only search what is actually in your website, and not what is in an image description. Try and stay away from image description. Instead you should put a text box below the actual image so the words can be searched for in a search engine.


Do not forget to use meta tags. One of the biggest mistakes made by website owners is not filling out these little descriptive tags. This is one of the ways the search engine finds you, and therefore allowing readers to find you. While these tags may not be at the top of your list, they certainly play a large part in attracting readers.


Make you site look appealing, inviting and authoritative so that other webmasters will want to exchange links with your site. Keep adding high-quality content and make your site useful to your readers, and web masters will want to send traffic your way because it makes them look good when they identify other useful sites for their readers.


When trying to make your site optimized for search engines, there are some key components which will make yours a search-friendly site. Remember, you are trying to design a site which is appealing to visitors and search engine spiders. Make sure that text is readable: font should be standard size, no silly fonts which are hard to interpret, and be sure the color of font you choose is easy on the eyes.
These are just very basic principles, but they are important to your site being search engine friendly.

In order to see if your SEO efforts are working, check where you stand in search engine rankings. There are many programs and tools that do this, like Google Toolbar and Alexa. If you don't, you might be wasting your time assuming that your SEO is working while it isn't.


Using descriptive verbs in your text next to your keywords will catch searches that use the same words. "Soft plush puppy" is very specific, meaning your site will end up at the top of the results far more easily as most other sites that won't get so detailed in their search engine optimization.


If there is text in a graphic on your website, include that text in it's alt tag. This is the only way most search engines can view the text within your image, so don't forget to include it. Don't bother doing alt tags for graphics that are only a part of your design or Google can punish you for trying to cram keywords in too frequently.



Frequent updates are a powerful tool in the ongoing effort to optimize a website for search engines. It is tempting to view search engine optimization as a one-time treatment for a business website, but in fact it is an ongoing process. Adding fresh content to a website - content that contains the same keywords as the rest of the site - can leverage the site's position on search engine results pages.


URL extensions are like differently shaped light bulbs. They all light up a room. In other words, using .html, .htm, or .php will not change how a search engine views your website. You can use whichever extension you choose. There is no distinction, and it has no impact on your ratings.


To keep your website focused on one thing, think about removing what you do not really need. Your goal is to sell a product by giving content about it and about related topics. Anything that seems off topic can be removed. You do not want your audience to be distracted.


Though it might seem arcane at first glance, search engine optimization is really not complicated. Tactics like the ones you have just read about can make a big improvement in your web site's search engine rankings. In the end, good SEO is just a matter of knowing how to get the most out of your website and the effort you put into it.


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